Aqua ledger is a joint venture partnership that has a focus on sea based proteins.
The team has deep connections into the tuna fishing industry in the Seychelles where we are launching our first project. Our team is led by Arnold Chetty, who is a seasoned commercial executive and business leader with 30+ years' experience including many year's experience in the tuna sector and in global logistics. Arnold is also the Honorary Consul for the Seychelles in Brisbane for the jurisdiction of Queensland.
The Problems we have identified:
The Indian Ocean yellow fin tuna fishery is under pressure. A lack of data integrity and transparency is undermining efforts to ensure long-run sustainability. The Seychelles community is central to the management of this resource. It is presently not optimising its value capture potential. Credentialing is key to resolving both problems.
The Solution we have to offer:
• Independent data registry systems delivered on blockchain to support credible, transparent analytics on fisheries and supply chain performance.
• Joint venture value adding partnership focusing on the opportunities to export to the China and Japanese markets.
• More sustainable resource, which is better for the Seychelles industry and for consumers.
• More credible data and transparency, which is better for brand owners and sales channel partners, as well as for consumers seeking credentialed products.
• Lower overall supply chain costs through shorter, data-driven connections to streamline market access and cross-border flows. Business Models:
• The business model focuses on asset registration and data update transaction fees and a percentage of sales via the Credentialed Marketplace. The model sees a shortening of supply chains, resulting in greater competitiveness for actors.
Long Term Competitive Advantage:
• Key stakeholder engagement at a regulatory level provide supply side engagement potential. Independent and transparent data repositories sits at the heart of the value proposition.
• Access to markets in China, Japan and Korea through in-country infrastructure. In China, this includes existing large scale food import partners, cold store infrastructure providers and opportunities to develop value-adding facilities on bonded-warehouse lands adjacent to global ports.
Entering Growth Phase: The project will be developed through 3 broad phases.
• Phase 1: customise the STN Asset Tracker infrastructure for application to the Indian yellow fin tuna fishery, through partnerships with Seychelles Government and regulatory authorities.
• Phase 2: establish new market channels in the high value China, Japan and Korean markets.
• Phase 3: build a JV value adding capacity in China to ensure more equitable supply chain value capture and market access.