Wine fraud is a big problem, especially for highly sought after products from all over the world. The markets are also seeing the emergence of artisan production systems and boutique brands, focusing on strong narrative-based brand value propositions. The STN ecosystem is working with a number of projects focused on delivering wine and spirits authentication for both established large scale producers as well as for artisan producers and brand owners. Projects include:
1. WineLedger South Africa. The WineLedger SA project is being curated by South Africa Hub, DataLedger. The WineLedger SA project is currently delivering a prototype for an established wine producer, customising the tools of the STN infrastructure.
2. WineLedger Australia. The WineLedger Australia project is being curated by local Australian partners. The focus is on creating digitally rich customer experiences that support new business models (direct B2C) and unique value propositions for boutique winemakers focused on building strong, loyal customer ecosystems. Tackling product counterfeiting through transparent credentialing is part and parcel of this initiative.
3. Paradise Distillers. Paradise Distillers is an artisan distiller of fine spirits, launching in 2020. Paradise Distillers works directly with STN to track its products on the blockchain.